Founded, led and managed a pioneering 25-person digital marketing, social media and real-time digital agency. Averaged 36% year-over-year top line revenue growth over 10 years. Recently managed the company through a complicated 6-month acquisition period, maintaining 100% of all clients, billing, and employees, while delivering a new record for revenue, growth and profit in FY 2018.
Created a comprehensive 3-year content, production, and media strategy for the largest media entity in the state of Indiana. Managed a fourteen person creative team, supported sponsorship sales department, and consulted on innovative digital media programs for Arby’s, Coca-Cola, Toyota, and other national brands.
Designed, built and launched an enterprise SaaS platform to help automate content production using predictive analytics and machine learning, targeted to publishers with an interest in native advertising and sponsored content. Clients included Vice.com, AngiesList.com, and several regional advertising agencies.
Established and led all digital marketing initiatives for clients of a traditional $40 Million dollar advertising agency, including Marsh Supermarkets, Palermo’s Pizza, Hormel, and other major national and regional brands. Generated more than $2,000,000 in incremental gross revenue. Also held prior roles in account management for key accounts, managing over $10 million in client business.
Created the current WTTS brand. Created Studio 92, and executed 150+ entertainment events per year. Managed national acts for Miller Lite Carb Day at the 2003 and 2004 Indy 500. Designed WTTS CD programs. Developed and sold all sponsorships, leading to record revenue and ratings for the station.
Created and sold sponsorships for Emmis Radio properties, including 97.1 WENS, 93.1 WNAP, 1070AM WIBC, 105.7 WTLC, and Indianapolis Monthly. Sold sponsor packages for Colts, Pacers, Indy 500, Brickyard 400, IU and Purdue sports, and special events like SkyConcert, Raft Race, and more. Set new records each year for sponsorship and non-traditional revenue.
Duties included audio engineering, master control, robotic camera operations for prime time news for the Indianapolis ABC network affiliate.
Assisted with audio engineering and sales for national, award-winning recording studio. Clients included local and national artists, agencies, and orchestral publishing companies.
Account Executive role that included promotions and some on-air work for a 3,000 watt small-town satellite station, featuring local sports, news, and weather - and ``real country``.
Assisted with video production as a grip and assistant editor, as well as some animation work, and live production for former Creative Director, Caldwell VanRiper.
